A one-person shop, betting on people building something real

We bet on you.

You want to do your craft — acupuncture, art, chiropractic, a great little shop. You don't want to wrestle with accounting, contracts, licensing, compliance, and software. That's my favorite part. I partner with you to take the business pain off your plate so you can focus on what you actually care about.

Start a conversation See how the partnership works

No money up front. No ownership stake. I get paid back as your business grows.

10+ years founding & scaling companies

1 company built, run & sold to its biggest customer

8 yrs at a billion-dollar retail tech platform

100s of technology solutions defined & delivered

The model

How a partnership works

Starting and growing a business is hard, and most people get stuck because they try to cheap out on the tough stuff — accountants, lawyers, marketing, the right systems. That's exactly where things turn into a mess. My model is built so you never have to make that trade-off.

1
We find the problems worth solving

Many I already know you have — or will. I'll tell you what's important and why, and you get to choose what we tackle. Clear outcome, who needs to be involved, what I'll do, and what you'll do.
2
You only pay the experts who must be paid now

Where you need a lawyer or accountant, I bring people I trust who move fast. I can draft your legal and operational documents with AI, then have a lawyer review and red-line them — saving you serious money. You pay those outside experts directly.
3
My work is on a success-based plan

I price each piece of work and put it in a simple agreement — but you don't owe me up front. We set up a payback plan tied to where your business is and the new revenue the work unlocks, usually as you're able to add capacity or employees. I'm not here to take your livelihood.
4
We keep going until you're happy

As your business grows, you pay back what we agreed, and we tackle the next thing — or we stop. When you say "I don't want to change my business anymore," we're done. Simple as that.

No money up front

You don't need a pile of cash to get the business side done right.

No equity, ever

I don't want to own your business. It's yours — I'm just your partner on the hard parts.

Skin in the game

I only win when you do, so I only take on work I'm confident will help you grow.

What I do

Two ways to work together

Small & medium business — start, run & grow

For owners who want to do their craft, not become business experts. I get you set up and running from day one, then help you scale only as far as you want to.

Business formation, systems & operations setup
Accounting, bookkeeping & financial systems (with trusted partners)
Licensing & compliance programs — including for healthcare providers
Legal & operational documents drafted, then lawyer-reviewed
Websites, mobile apps & martech built for your business
Training programs and the playbooks to run them

Pricing: success-based — no money up front, no equity. See the model →

Retail technology consulting

For grocery, convenience and other retail. Independent, vendor-neutral advice from eight years inside the industry — so you choose the right technology with eyes open.

Evaluate platforms — what they do, their real strengths & weaknesses
How heavily each vendor is investing, and whether they fit your business
Mobile apps, websites, loyalty, martech & advertising strategy
From single-store independents to chains of thousands of locations
A clear written recommendation you can act on
Implementation help, or the right people to do it

Pricing: simple flat hourly rate. (I don't consult on platforms where I'd have a conflict of interest.)

Who you're working with

Ben Stull

I've started, built, scaled, and sold businesses, and spent nearly a decade inside a billion-dollar technology company — at the smallest scale and the largest. I love building things and writing software, and I'm genuinely good at the business machinery most founders dread. That combination is what I bring to your business.

Ben Stull Business Education and Technology Services LLC exists to put that experience to work for people who'd rather be doing their craft — without handing over cash they don't have or a piece of the company they built.

It's just me here — so when I say “we,” I mean the two of us: you and me, in it together.

Hirelytics

Co-founder · 2014–2018 · Bootstrapped, then acquired

Co-founded with my good friend Sean Murphy and bootstrapped a recruiting-analytics platform for enterprises — customers included Weyerhaeuser and the Federal Reserve Bank of San Francisco. We pulled data from applicant-tracking systems into a warehouse and gave HR clear recommendations to hire faster and better, including on diversity. The insight: strong brands don't lose great candidates because they can't attract them — they lose them because they can't move fast enough to make an offer. We ran it for almost four years and exited to our biggest customer, Weyerhaeuser.

Swiftly Systems

First engineer → Head of Eng → VP of Eng → Technical Fellow → Distinguished Engineer · 8 years · $1B+ valuation

The first full-time engineer beyond the founders. I built the platform from the ground up, then led engineering as Head of Engineering and then VP of Engineering, growing the org to about 25 engineers — before moving onto the technical track as Technical Fellow and ultimately Distinguished Engineer. Throughout, I worked directly with retailers to define, propose, and implement solutions across mobile apps, websites, martech and advertising — partnering with the wholesaler UNFI and driving rollouts like Family Dollar (8,000 stores) and Circle K.

Ben Stull Bets

Founder · Today

Now I partner one-on-one with business owners — solo practitioners, small shops, and retailers — to take the business pain off their plate and bet on the ones I'm confident will succeed.

“I don't expect a pile of cash up front, and I don't want a piece of your company. I want to help your dream come true — and make operating in this world a lot less painful. That's the bet.”

— Ben Stull

What I stand for

Mission, vision & values

Mission

Take the business and technology pain off the plates of people doing work they love, so they can grow on their own terms — without giving up cash they don't have or a piece of what they've built.

Vision

A world where more people get to do their craft and build thriving businesses, because someone capable bet on them when it mattered — and asked only for a fair share of the upside they helped create.

Values

Skin in the gameI only win when you win.
Enough over endlessGrowth that serves your life, not shareholder maximization.
No ownership, everIt stays your business.
Straight talkI'll tell you what matters and why.
Hard work, togetherI'm in it alongside you, not above you.

Questions

Common questions

How does Ben Stull's business partnership work?

Ben partners one-on-one with owners to handle the business side — formation, systems, compliance, software and more. There's no money up front and no equity; he's paid back on a success-based plan as the new revenue his work unlocks comes in.

Do I have to pay anything up front?

No. You only pay outside experts who must be paid now — like a lawyer or accountant, whom you pay directly. Ben's own work is priced in a simple agreement and paid back over time as your business grows.

Will Ben take equity in my business?

Never. He doesn't want to own your business — it stays entirely yours. He's a partner on the hard parts, not an owner.

Who does Ben Stull work with?

Solo practitioners and small to medium business owners — acupuncturists, artists, chiropractors, shops — who want to focus on their craft, plus grocery, convenience and other retailers who need independent technology guidance.

What does the retail technology consulting include?

Independent, vendor-neutral evaluation of retail platforms, plus mobile, loyalty, martech and advertising strategy, ending in a clear written recommendation you can act on — from single-store independents to chains of thousands of locations. It's billed at a flat hourly rate.

What is Ben Stull's background?

More than 10 years founding and scaling companies. He co-founded the recruiting-analytics startup Hirelytics (acquired by Weyerhaeuser) and was the first full-time engineer at the retail-technology platform Swiftly Systems ($1B+ valuation), where he grew the engineering org to about 25 as Head then VP of Engineering before becoming a Technical Fellow and Distinguished Engineer.

Let's talk

Tell me what you're building.

Whether you're starting out, trying to fill your schedule, ready to scale, or weighing a retail technology decision — send me a note about where you are and what you're trying to do. No pressure, no pitch deck required.

A quick gut-check before you write — reach out if you:

know you're worth betting on;
know how much is enough — I'm not the right fit for public companies built to take all they can in the name of "shareholder value"; and
are ready to roll up your sleeves and work hard, right alongside me.

Prefer email? [email protected]